What is SEO?

Before you consider content ranking, you must prove your authenticity to Google about your existence. Crawling is the first and foremost technique of Google to discover fresh content. Thus Google indexes those fresh links on the pages and analyses them based upon further factors. 

To execute this process, it has a specific computer program known as Spider. 

Suppose, you have used an already recognized web page to create it as a backlink of your homepage. So whenever it crawls that specific site, it will go through the link to land onto the homepage of your website. Which in turn includes your homepage to the Google index and this way they further crawl and discover the rest of the pages of your site.

CONDITIONS that may block Google crawlers:

• Invalid Internal Linking- Google mostly keeps faith in internal links for crawling all your website pages. Therefore, pages without a single interlink or invalid links won’t come under the vision of Google.
• Interlinks with nofollow tags- No followed internal links on pages won’t undergo Google crawling.
• No index Pages- You can simply use noindex HTTP Header or Meta tag for excluding pages from the Google index. In case the other pages contain interlinks from those non-index pages, they probably won’t be crawled by Google.
• Robots.txt blockage- It is a file to explain Google where it can’t and can visit on your website. Google won’t crawl the pages that are blocked here.

Almost 63% of Google searches are directed from mobile devices. And the number is rising rapidly every year. In 2018, Google shifted it’s indexing to the mobile-first platform. It means the crawlers are now going through your web page’s mobile version to index & rank content. 

Almost 80 out of 100 customers will hit the back button if the content is displaying its desktop version on their mobile devices. Therefore, you must optimize your pages for mobile devices as well to make your users stick around to your content. There’s a mobile-friendly testing tool of Google where you can see the mobile compatibility of your web pages.

Pagespeed is a popular term in SEO which indicates the loading speed of your web page for both mobile and desktop, and it works as an essential factor for Google indexing. In case a user has clicked on the web page which takes minutes to load, it might automatically lead to his dissatisfaction. There’s a Pagespeed Insights tool from Google which helps you identify the loading speed of your web pages. The faster your web pages respond the more credibility it gains from Google.

To find the Keyword or bunch of keywords for the web pages, you just have to paste your query into a keyword research tool. It shows you relevant keyword ideas along with their search volumes. And there comes the concept of involving primary Keyword, secondary keywords, long-tail keywords, etc in content.

Despite the two keywords being almost similar, Google brings search results for both by two entirely different sets.

As soon as a query is placed, Google interprets it’s motive and tries to show results relevant to the user’s concerns. This entire process is basically known as search intent. Now the question comes to how you can optimize your web page for this.

Let’s look at the 3 C’s of the search intent” discussed below:

• Type of the content: This indicates whether the content is a product page, landing page, blog post, or a category page.
• Format of the Content: Mostly, for the information-rich content, there are specific formats for lifestyle articles, comparisons, how-to guides, tutorials, and pieces of opinion.
• Content angle: There’s a unique selling approach for the top-ranking pages on Google. Whether the content is sales-oriented or informative, it decides the content angle.

Apart from these points, there are certain SERP features that may help you bring out the most relevant keywords for your topic.

PageRank is an essential aspect of Google algorithms. In this system, the backlinks existing on a page are interpreted as votes. And naturally more votes lead to a higher ranking on the search engine.

In case your content is quite worthwhile, including relevant and valid backlinks definitely makes sense. The most challenging part is building valid links for certain types of contents. There are enormous link building techniques available on the internet. However, you may opt for a free backlink checker or a blog post which portrays the entire process of creating backlinks. 

The best way is to enter your target keyword on the Google search bar and navigate to the pages that are worse than yours. Now open one free backlink checker and paste the URL to find out its top 100 links. Now reach out to those websites and convince them why your content is more worthwhile and credible. This entire process is called the Skyscraper Technique.

There’s a scale from 0 to 100 from running URL rating. It considers both the quality and quantity of backlinks to the webpage. Therefore, there’s clearly a positive correlation between organic search traffic and UR- (URL Rating). This is the reason for prioritizing the links from high authority pages while building backlinks for your content.

URL rating mostly considers the internal links, which means the more interlinks you create in between your website pages, the higher authority your page gains from Google. In short, you wish to elevate the authority of a specific page, and you may consider some high authority pages and add relevant internal links from there.

Google always prefers to rank the most trusted and effective search results. To do this, it mostly consider signals that are commonly known as EAT (Expertise, Authoritativeness, Trustworthiness).

Here are a few useful tactics to improve the quality of your content:

• Try to get 7th or 8th Grade writing level.
• Make your sentences short and avoid chunks.
• Put appropriate links leading to relevant resources.
• Put quotation, images and break the huge text walls.

The more accessible your content is to all the stages of the researchers, the more useful it becomes to Google. Apart from that, the freshness of your content is also a deciding factor to Google, as it only reflects the most recent information regarding a query. 

However, the how-tos and tutorials fall under different categories where the right information is more important than the content freshness.