Some of the most common mistakes which every business site owner must avoid in order to better their ranking in search results are:
Having wrong keywords on their pages – It is important to understand what words users and potential customers prefer to use while searching for a product. One can use tools like Google Trends, SEMrush, Moz keyword explorer to fine-tune their keywords choices.
Too many keywords – If you stuff your page with all the juicy keywords then search engine might treat your website as spammy. Too many keywords make your content look unnatural and do not provide any value to the intended audience. Google has started using LSI or latent semantic indexing which can easily recognize the topic of your content and there is no need to overuse keywords in your content now.
Not having title tags and meta description – Skipping these 2 important parts of on page SEO is losing a huge potential at having a high ranking in search results. The search engines look for these factors while crawling your website hence they can immensely increase the performance of your website.
Not having a mobile-friendly website – Mobile devices are the top choices of users these days. Search engines are smart enough to find out if your website is mobile-friendly or not. Hence if your pages do not have a smooth experience for mobile users, your ranking in search engines is at risk. The speed of your pages is also one big factor for search engines to rank your website.
How do I know my SEO is working?
SEO is done primarily to increase organic traffic to your website. So, the first indication that your SEO techniques are working would be a huge increase in your website traffic and conversions to customers. There are many analytical tools that help you gauge the success of your SEO efforts as well, some of them are:
Google Analytics –
This will let you track how long, on an average, a user spends on your website, what is the bounce percentage, conversions produced by each page, etc.
SEMrush – It gives you statistics on your website’s organic search traffic, number of backlinks of your website, count of organic keywords, etc.
Raven Tools – This is a great tool to know how successfully your website is building links. It also gives an insight into how your keywords are faring against your competitors.