On Page SEO: A Comprehensive Guide [2020]

The SEO landscape is an ever-changing dimension. What worked a few years back has become obsolete now. Search Engines like Google keep changing their algorithm and there is a gamut of strategies used by Google like Panda, Pigeon, Penguin, Hummingbird, and the likes. Then there are numerous updates to these tools as well. 

Hence the SEO strategies also see a massive change in them, though the two pillars of SEO remain the same. Those pillars are On Page SEO and Off-Page SEO. In this article, we will focus on answering “What is on page SEO” and some tips that will surely work in 2020. By the end of this blog, you would understand the inside out of On Page SEO and be ready to re-tune your current strategy.

What is On Page SEO?

All the measures taken directly on your website comprise On page SEO. From your title to meta description, HTML source code and other tags, all come under the umbrella of on page SEO. The quality of content, its structure, and page performance are also crucial parts of this strategy.

Is On Page SEO important?

Yes, it is. On Page SEO is the means to let Google and other search engines know what your website is all about and provide information about its content. It makes your website found-able by the search engines and registers it correctly. Without any On page SEO, your website is as good as non-existent since no one will be able to reach it because of its poor ranking (or no ranking) in the various search engines. It is essential to give as much information about who you are and what your business is about to the search engine crawlers.  

Before we answer “What is on page SEOwe must understand “what is ranking” in SEO. Ranking denotes your position in the search engine results page or SERPs. A higher ranking means that if people search for keywords that you have targeted in your website, your pages will list among the top few. That betters your click-through rate or CTR, which is the chance of your site’s URL being clicked and visited. 


The nitty-gritties of Raking

Search engines have automated software, which is also known as search bots or spiders. They crawl the web for correctly optimized pages and then adds them to Google’s index and catalogues them. When a user inputs a query and hits search, Google matches it with the pages of the catalogue and shows the best results. The best results are defined by a sophisticated algorithm within Google. 


on page seo

Ranking would get you to the top 10 results in the SERP, but your title and meta description will decide whether the user clicks on your link or not.

The top most On Page SEO components

It is sometimes tough to keep up with the changes in SEO requirements. Everyone wants a well-optimized site that gets a big chunk of web traffic, which in turn means more leads, sales, and revenue. We have collated some of the most crucial on-page SEO techniques that have the potential to land your website in the top few results.




  • Keywords – This is the cornerstone of on page SEO, though its facets have changed over the years. In recent times people are using Siri or voice to search, which means long-tail keywords are the trend now. Few things to keep in mind when choosing keywords are: they must be in line with the subject, easy to use, and gel with the content of your page. The keywords should also be easily searchable. Their placement is another thing to consider. They must appear at the beginning of the page (for example, the header) and must be copied all through the content. 
  • Unique content – It is your engrossing content that will keep visitors glued to your site, so never undermine that. It must not be copied from elsewhere and have a decent length. A minimum of 500 to 600 words is recommended, but longer content in the range of 2000 or more words ranks higher.
  • Meta description – This is the snapshot of your website that appears just below your URL in the SERPs. It must have relevant keywords, and an optimal length for this is under 300 words so that one can see the entire description in the search result.
  • Title tag – This is typically the clickable link on the search results page. A poorly written title tag would affect your SEO adversely. Your title tag should be concise and provide the context of what your page’s content is.
  • URL – Your URL must include your keyword. The best placement for the keyword is at the beginning of the URL string, as per the Google algorithm. URL should not be too long though there is no restriction on its length.
  • Image Alt Text – You send a relevancy signal to Google by having alt tags for your website’s images. The alt tag is the text which tells users about a particular image on your page. You can see this text when you hover over the image. Having this tag helps in ranking your graphics for the phrase you choose for your image.
  • Page Speed – Google aims to enhance user’s experience on the web; hence websites that load faster and are mobile-friendly are given preference in the ranking. Page speed must be an essential item in your on page SEO checklist as Google announced in 2018 that if a site does not load fast on mobile devices, it might be subject to penalty.

Amongst all the techniques discussed above, the multi-billion SEO industry boils down to the actual content. Create engaging content that your viewers would love and then use all the other optimization techniques to make it Google-savvy. It is also a good idea to gauge your SEO capacities using analytical and On page SEO checker tools, which are free for use and readily available.


On Page SEO denotes all the techniques involved in designing individual pages of your website to get better ranking in the search engine result and generate more relevant traffic.

It involves the content as well as the HTML source, the various parts of On page SEO are: meta description, HTML code, title tag, keywords, alt tags, page load speed, optimizing images, etc. Off-page SEO is all about backlinks and various promotion methods you utilize to garner organic traffic to your website.

Some of the significant components of off-page SEO are: backlinks from other sites who have domain authority, social promotion via social media sites to generate lots of clicks directing to your website and other marketing strategies. In a nutshell, Off-Page SEO’s focus is to get more links to your website.

Yes, it is absolutely possible to do SEO yourself for your website. All it needs is some research and lots of practice. You would need to take this SEO process step by step.

Firstly, you can do an SEO audit of your site using any free on page SEO checker like SEMRush to know what is done right on your pages and what needs work and your focus. The first things that you would want to concentrate on would be On Page SEO elements like:

  1. Improve your title tags by making them more specific and relevant, better your keywords by looking up words and phrases of real searches and having long-tail keywords.
  2. Get the hang of your competitors in the market and know what is working for them to place them higher in organic searches. You could look at their content themes, site structure, keywords, etc to incorporate them in your pages.
  3. Map the keywords that consumers use for searching into each of your pages. 
  4. Optimize your pages for faster loading by removing unnecessary plug-ins or optimizing your images.
  5. Produce content at regular intervals that are tailored for your audience. You must try to publish engaging content at least monthly.
  6. Get backlinks from sites that have valuable content, reach out to them to either backlink to your site or write a guest post.

Unless your On-Page SEO is not taken care of, any amount of off page SEO would not work. On page SEO is extremely important for higher ranking, more organic traffic, and better revenues. With the SEO arena facing constant changes, one must keep up to date with all the changing methods of on page SEO.

On Page SEO is required to let search engines understand the content and intent of your pages. For any search query entered by a user, a search engine needs to find out web sites that are relevant to these searches, and on page SEO is the factor which helps the search engines determine that your website is worth coming up in the search results. 

SEO tools are used to analyze the potential of a web page to appear higher in search ranking. They can provide many useful information like SEO competition on the internet, backlinks, keywords, domain, and social media. They are an important means to optimize a website for a better ranking. There are different tools to analyze a plethora of SEO factors. 

Some of the most important on page SEO factors for ranking are:

Page content – It is most important to create good content. The quality of content makes it worthy of a search result placement.

Title tags – They must have optimal length, be catchy, each page should have a unique title, have important keywords in the beginning, etc.

Have alt text for your images – In case your image doesn’t load then alt text can still be displayed and provide information to the reader

Meta description – The short description that appears below your URL in the search results page is the meta description. It must be relevant and have keywords in it.

Duplicate content means blocks of content that are either identical or near-identical to each other. Though there is no penalty from Google or other search engines for duplicate content, they would filter out contents that appear duplicate which would result in loss of ranking.

Duplicate content can confuse the search engine and it cannot decide which content should go higher up in the ranking. It is highly probable that the original content might not rank higher than the duplicate one. Hence duplicate content is definitely bad for SEO.

There are many free tools available on the net to find out duplicate content. Some of the commonly used ones are Copyscape, smallsetools. For internal duplicate content, you can use the siteliner tool. You can manually also check for duplicate content by taking a snippet from your page (which you think might have a duplicate on the internet) and paste it in google search text box, within double-quotes. Google takes the first 32 words into account to find out an exact duplicate of your content on the web.

What are some common SEO mistakes?

Some of the most common mistakes which every business site owner must avoid in order to better their ranking in search results are:

Having wrong keywords on their pages – It is important to understand what words users and potential customers prefer to use while searching for a product. One can use tools like Google Trends, SEMrush, Moz keyword explorer to fine-tune their keywords choices.

Too many keywords – If you stuff your page with all the juicy keywords then search engine might treat your website as spammy. Too many keywords make your content look unnatural and do not provide any value to the intended audience. Google has started using LSI or latent semantic indexing which can easily recognize the topic of your content and there is no need to overuse keywords in your content now.

Not having title tags and meta description – Skipping these 2 important parts of on page SEO is losing a huge potential at having a high ranking in search results. The search engines look for these factors while crawling your website hence they can immensely increase the performance of your website.

Not having a mobile-friendly website – Mobile devices are the top choices of users these days. Search engines are smart enough to find out if your website is mobile-friendly or not. Hence if your pages do not have a smooth experience for mobile users, your ranking in search engines is at risk. The speed of your pages is also one big factor for search engines to rank your website.

How do I know my SEO is working?

SEO is done primarily to increase organic traffic to your website. So, the first indication that your SEO techniques are working would be a huge increase in your website traffic and conversions to customers. There are many analytical tools that help you gauge the success of your SEO efforts as well, some of them are:

Google Analytics –

This will let you track how long, on an average, a user spends on your website, what is the bounce percentage, conversions produced by each page, etc.

SEMrush – It gives you statistics on your website’s organic search traffic, number of backlinks of your website, count of organic keywords, etc.

Raven Tools – This is a great tool to know how successfully your website is building links. It also gives an insight into how your keywords are faring against your competitors.

How long before SEO takes effect?

There are lots of factors that come into play when it comes to your SEO strategies taking effect. Some of them are: how long your website has been around, how much SEO was done on it earlier, its content and link profile, etc. But in general, it takes from 4 to 6 months for SEO to start working, the results typically grow with time. SEO is an ongoing thing and needs to be maintained for at least 6 to 12 months.

Also read: Best free SEO Tools in 2020


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